Mom-Approved: Bibito

I received a sample of the product reviewed, but all opinions are my own.

My son has never been a fan of bibs. Even though my mother bought him every single cute set on sale from Dillard’s, and I attempted to keep him as clean as possible in those “safe” plastic-type ones from Target, he wouldn’t wear them for longer than three minutes. However, I was determined to find him a bib that he’d love like.

When fellow beauty editor-mama friend Annie Tomlin messaged me to ask for my address because she had something she wanted to gift JP and I, I had no idea that it would be the bib of “our” dreams.

Behold, Bibito: the chicest, safest baby bib you’ve probably ever seen. Photo: Beauty for Breakfast

Meet Bibito, a silicone bib for babies that makes mealtime virtually mess-free. Made of food-grade silicone, it’s eco-friendly (which is very important to me!), extremely lightweight and non-flimsy, easy to clean (seriously, a bit of baby-safe dish soap and it’s like brand new again), snaps at the nape of neck and designed to fit babies and toddlers of different sizes. Plus, you can choose from 12 stylish hues, including Pecan, White Sage, Dusty Plum and Stone. Trés chic!

When recalling the inspiration for Bibito, Annie tells me: “My husband and I discovered silicone bibs when our son was around 7 months old. They’re already popular in Japan, and when we bought ours, meals suddenly became so much easier. We liked the functionality of the one we bought for our son, but the design of it was rather garish.”

Even though they were “fortunate” to receive secondhand bibs from friends, they didn’t effectively tackle spills and made laundry pile up. She says, “The silicone bib we bought was a vast improvement, but again, it was ugly. My husband and I looked for a sturdier, better-looking version and were surprised that no American companies had gone there. So we thought, ‘Well, we can’t be the only ones looking for this,’ and got to work.”

It took less than one year — from conception to completion — for Bibito to be born. The biggest lesson Annie learned in creating a non-toxic, stylish baby product: To be unapologetically exacting.

She explains, “From refining our color palette to designing our packaging, I wanted everything to be right. This meant never settling for ‘almost,’ and getting a little pushy to get us to perfection. I think women are culturally conditioned to be accommodating, and I like to think I’m an easygoing person. But when it came to negotiating with our partners or receiving a sample that wasn’t what we wanted, I had to be tough.”

JP has been rocking his Bibito for quite some time now, and I’m pretty sure his favorite features about the baby bib are how comfy it is to wear (no scuffles with Mama to get it on) and the food-catcher pocket that allows him to dig up blueberries, Fakin’ Bacon or whatever vegan eats that misses his mouth on the first go.

The Bibito food-catcher feature is pretty brilliant! Photo: Beauty for Breakfast

What I love even more about Bibito (besides the amazing bib and recyclable packaging) is how meticulous and thoughtful Annie and her husband were in creating a brand that is socially responsible.

She admits that she is “wildly, intensely alarmed over the climate emergency, as I think any parent who’s paying attention should be.”

Annie continues, “We are facing potential societal collapse within our lifetimes, and perhaps even extinction in our children’s lifetimes. Among other things, we need to radically rethink our approach to consumerism and the true cost of a product. In most cases, the price we pay does not factor the environmental impact into the cost at all. So when someone says, ‘Oh, I can get a silicone bib for a few bucks less on Amazon,’ my answer is, ‘That may be true, but that’s because the planet is paying for it.’

Not to mention, she has great advice on how moms/parents can make significant changes to live a cleaner, more sustainable lifestyle.

  1. The most important thing is to VOTE next year for the candidate with the boldest plan to quickly transition off fossil fuels. And think of how cool your kid will think you are when they learn that you were among the people who quite literally saved the planet.
  2. On a day-to-day basis, our family has made some simple swaps that have helped us reduce waste and plastic. We keep reusable coffee mugs, water bottles, and grocery bags in the car so we never need a plastic cup or bag. We now use reusable silicone zip bags instead of disposable Ziploc, beeswax wrap instead of Saran Wrap, and glass Pyrex containers instead of Gladware. We use cloth rags instead of paper towels for all but the grossest messes. It’s been nice because I no longer have to worry about running out of supplies!
  3. Also, I know cloth diapers can seem intimidating at first, but if you have a laundry machine, they are SO EASY, honestly. (We use BumGenius All-In-Ones, and even if you don’t use cloth all the time, each disposable saved from the landfill helps.)
  4. My other suggestion is to borrow or buy secondhand with toys, clothes and baby gear. It’s much better for the planet, but it’s also genius because you save heaps of money, which of course is very satisfying.
  5. I think that when it comes to sustainability, perfection shouldn’t be the goal. As others have said, we don’t need a few people doing zero waste perfectly; we need millions of people reducing waste overall to have a real impact. That’s achievable, and if you’re willing to shift your lifestyle a little bit, it becomes second nature.

So, what’s next for Bibito? “We’re introducing new colors, and if our community is into the idea, we want to get playful next year with patterns,” says Annie. “My hope is that in our second year of business, we’ll increase the dollar amount of donations we make to fight child hunger, pursue maternal health equity and combat climate change. Those are ‘our’ causes and it is absolutely the best feeling to donate in support of them.”

#HeyBeauties: What eco-friendly baby products do you swear by? Let’s discuss! Leave a comment below.


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